Product Development Process¶

The product development process defines how a product goes from idea to delivery. It is divided into three major phases — Research, Design, and Production — each containing focused sub-phases.

1. Research¶

The Research phase establishes what we're building and why. It validates the problem space before any design work begins.

Definition¶

Define Business Goals
Create Scope of Design work
Create Scope of Development work
Define site/app map

Detection¶

Interviews: users, stakeholders
Define user needs / goals
Define metrics and form hypothesis
Paper Sketching / lo-fi prototype

2. Design¶

The Design phase transforms research findings into a validated product concept with clear user flows and visual direction.

User Journey¶

User Journey Mapping
Set Priorities
User Stories Estimates

Concept¶

Application Mockups / Wireframes
Application Workflow
Interactions
Clickable Presentation

Validation¶

Evaluation: User and stakeholder Feedback
Internal / Developers feedback
Testing: Usability and A/B testing
Feedback Integration

3. Production¶

The Production phase translates validated designs into a polished, branded product ready for development handoff.

Interface Design¶

Delivery¶

Development tasks
Calculate Burndown rate
Update documentation
Designs and documentation delivery